What is SEO?
SEO stands for Search Engine Optimization and is an effort to make it easier to appear in search results. Many internal measures can also improve accessibility. This article introduces the main SEO-related items that can be configured in Studio.
For detailed operating procedures, please refer to the help articles at the respective links.
(1) Make Your Site Easy to Find in Search Engines
Setting the following meta information will make it easier for search engines and visitors to find your page content.
Set a title and description. Briefly summarize the main points of each page.
Set a favicon. This improves overall site identification.
Set a social cover image (OGP image), which displays an image when shared on social networking sites.
(2) Clearly Communicate Site Structure and Image Content to Search Engines
HTML structure and alternate text for images can be arranged to make it easier for both search engines and assistive technologies to understand the content.
Configure HTML. Structure the heading hierarchy and meta information appropriately.
Set alt attributes for images. Briefly describe the content and intent.
(3) Make Your Site Easy for Search Engines to Crawl
Improve crawling efficiency by arranging internal links and error handling.
Set a 404 page. Reduce abandonment from non-existent URLs.
Create a sitemap. Tells search engines about the overall structure of the site.
(4) Other SEO Best Practices
In addition to setting up Studio, it is also important to improve the content aspect and external reputation.
Improve the quality of content. Design the site around solving the user's problem. (See: "Useful and Reliable Content" (official Google document))
Increase links. Disseminate information that gets natural referrals and citations. (See: "SEO Starter Guide" (official Google document))
(5) Understanding How Search Engines Work
Understanding how search engines work will make it easier to determine priorities for measures. Reference for basic concepts and terminology: "How Google's search engine works, search results and listing rankings" (official Google document)