You can set a title and description for both your site and individual pages. Using clear, concise keywords helps encourage users to visit your site and makes it easier for search engines to understand what each page is about.
Tip: If your site is on the legacy infrastructure, the project name will be displayed when no site title is set.
What are titles and descriptions?
Titles and descriptions are the information shown in search results and on social media when your site is shared.
Title: The text shown on browser tabs and in search results.
Description: The page summary displayed alongside the title in search results and on social media.
Note: Titles and descriptions cannot be set for modals.
How to set a title and description
Titles and descriptions can be set at both the site level and the page level.
(1) Open the Site Settings or Page Settings panel
With no element (box) selected, open the Right Panel.
Edit page settings under the [Page] tab, and site settings under the [Site] tab.
Point: The difference between Site Settings and Page Settings
In Studio.Design, you can set titles and descriptions at both the site and page levels.
Site Settings: Applied across your entire site. If a page doesn't have its own settings, the site-level settings are used instead.
Page Settings: Applied only to the specific page, and take priority over site settings.
(2) Enter the "Site Title/Page Title" and "Description"
Enter the appropriate text in the [Site Title] or [Page Title] field. Guidelines for content and character count are explained below.
Note: The difference between "Page Name" and "Page Title"
The "Page Name" is used to manage pages within the editor and isn't shown on the published site. The "Page Title" is the title displayed on the published site and in search results.
(3) Publish or update your site
After entering your information, publish or update your site to apply the changes.
If you edit information on an already-published site, the changes won't appear until you update the site.
Note: There may be a delay before changes appear on your published site
Even after you update meta information on a published site, the changes may not appear right away in search results or on social media. To learn how to speed up the process, see I changed the title or description after publishing my site, but the changes aren't showing in Google search results.
Tips for content and character count
There are a few things to keep in mind when writing titles and descriptions. If your text significantly exceeds the recommended length, search engines may automatically shorten or summarize it, and your intended title or description may not be shown.
Title
Since titles appear on browser tabs and in search results, it's effective to include specific, easy-to-understand words and proper nouns such as place names.
Aim for around 30 full-width characters (approximately 60 half-width characters).
Description
This is the summary displayed alongside the title. Set content that matches each individual page.
Aim for around 70–120 full-width characters, and try to place important keywords near the beginning.
If you don't set a specific meta description for a page, search engines may automatically pull an excerpt from the body text and display it as the summary.
Tip: Use AI to create titles and descriptions
With the "SEO Writing Assist" feature, AI reads the text on your site or page and automatically generates titles and meta descriptions. For details, see Automatically generate titles and descriptions with AI.
Use CMS properties for titles and descriptions
In the page settings for dynamic pages (pages that display CMS articles, etc.), you can use the properties associated with each article to set unique titles and descriptions for every article.
Click the page title or page description field on a dynamic page.
Click the [+] button that appears.
Choose any CMS property linked to that article.
Type in any fixed text directly, then combine it with the variable properties.
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