What is SEO?
SEO stands for Search Engine Optimization, which refers to the steps you take to help your site appear more prominently in search results. Many of these on-site improvements also enhance accessibility. This article introduces the main SEO-related settings available in Studio.Design.
For detailed instructions, please refer to the linked help articles.
Point: Switching to the new site publishing infrastructure
As of June 11, 2026, Studio.Design's published site infrastructure has been rebuilt to deliver fully rendered HTML from the server. Projects created on or after this date will use this new infrastructure as the standard publishing platform.
The new infrastructure makes it easier for search engine crawlers to read your page content, making it better suited for SEO. If your site is currently published on the previous infrastructure, we recommend switching to the new one.
For details on the new infrastructure and how to switch from the previous version, please see the help articles below.
(1) Make your site easier for search engines to find
Setting the following meta information helps communicate your page content to both search engines and visitors.
Set a title and description for each page, summarizing the key points concisely.
Set a favicon to improve your site's overall recognizability.
Set a social cover image (OGP image) to display an image when your site is shared on social media.
(2) Clearly communicate your site structure and image content to search engines
Organizing your HTML structure and adding alt text to images helps both search engines and assistive technologies understand your content.
Configure HTML to properly structure heading hierarchies and meta information.
Add alt attributes to images, briefly describing their content or purpose.
(3) Make your site easier for search engines to crawl
Improving internal links and error handling boosts crawl efficiency.
Set up a 404 page to reduce drop-offs from non-existent URLs.
Create a sitemap to convey your site's overall structure to search engines.
(4) Take additional SEO measures
Beyond Studio.Design settings, improving your content quality and external reputation is also important.
Improve content quality by focusing on solving users' problems. Reference: "Helpful, reliable, people-first content" (Google official documentation)
Earn more backlinks by publishing content that naturally invites mentions and citations. Reference: "SEO Starter Guide" (Google official documentation)
(5) Understand how search engines work
Understanding how search engines work helps you prioritize your SEO efforts. For basic concepts and terminology, see: "How Google Search works" (Google official documentation)