What is SEO?
SEO stands for Search Engine Optimization, which refers to the practices used to help your site appear more prominently in search results. Many on-site improvements also enhance accessibility. This article introduces the main SEO-related settings you can configure in Studio.Design.
For detailed steps, please refer to the help articles linked in each section.
Tip: Switch to the new site publishing infrastructure
As of June 11, 2026, Studio.Design's published site infrastructure has been updated to a setup that returns fully rendered HTML from the server. Projects created on or after this date use this new infrastructure as the default.
The new infrastructure makes it easier for search engine crawlers to read page content, making it better suited for SEO. If your site is still published on the previous infrastructure, we recommend switching to the new infrastructure.
(1) Help search engines discover your site
Set up your site's meta information so that your page content is easier for both search engines and visitors to understand.
Set the page title and description to clearly convey the key points of each page.
Set a favicon to make your site easier to recognize.
Set a social cover image (OGP image) so that an image is displayed when your page is shared on social media.
(2) Clearly communicate your site structure and image content to search engines
Organizing your HTML structure and adding alternative text to images helps both search engines and assistive technologies understand your content.
Set HTML tags to properly structure your heading hierarchy and meta information.
Set alternative text (alt) for images to communicate their content and purpose to search engines and screen readers.
Start CMS article item headings with h2 to avoid duplicating the title and to help search engines clearly identify each page's main topic.
(3) Make your site easy for search engines to crawl
Organizing internal links and handling errors properly improves crawl efficiency.
Set up a 404 page to reduce drop-offs when visitors land on URLs that don't exist.
Create a sitemap to give search engines an overview of your site's structure.
(4) Take additional SEO measures
Beyond the settings in Studio.Design, improving content quality and external reputation is also important.
Improve content quality by focusing on solving your users' problems.
Reference: "Creating helpful, reliable, people-first content" (Google official documentation)
Earn backlinks by publishing content that naturally attracts mentions and citations.
Reference: "SEO Starter Guide" (Google official documentation)
(5) Understand how search engines work
Understanding how search engines work makes it easier to prioritize your SEO efforts. For an overview of key concepts and terms, see: "How Google Search works" (Google official documentation)